Inside Ekstraklasa S.A: Media Rights

A. Television 

Centralized media rights owned by the organizer of the games are divided into packages and offered on the market. The rights are the main revenue source collected by Ekstraklasa and distributed to clubs participating in the games. The same is true of other professional leagues in Europe and all over the world. The basic package of media rights distributed by Ekstraklasa S.A. is the package for pay TV across Poland. It includes the right to live broadcasts for all matches of a season, that is 296 matches for the 2013/2014 season. 

 

The package gives the possibility of sublicensing: transferring a part of the rights to live match broadcast to other entities. 

 

Additionally, for the purpose of wider promotion, Ekstraklasa offers a package of free TV. Both above- mentioned packages make it possible to use highlights of the games in TV programs. The separate news access package gives an independent right to such actions. The owner of this package can use highlights of all games in news services. However, Ekstraklasa games cannot be broadcast live. Other rules apply to broadcasting Ekstraklasa games outside of Poland. Ekstraklasa S.A. offers the international rights package that guarantees flexibility to the purchaser when it comes to licensing further distribution of Ekstraklasa games broadcast. 

 

 

B. Other Rights

 

Apart from media rights, Ekstraklasa S.A. offers rights to show matches or highlights with other media. This concerns, first of all,  the distribution of content on the Internet, exclusively highlights of all Ekstraklasa matches on the Internet, exclusively in Poland. The owner of digital rights provides the possibility of watching highlights of all Ekstraklasa matches on the internet, and the mobile application. The most important professional leagues in Europe also distribute broader rights, e.g. for radio broadcasters or photographers working during matches. This is an area that will certainly be managed by Ekstraklasa in the future as well. 

 

91% of all Ekstraklasa S.A. revenue comes from media rights. The rest 9% comes from sales of marketing rights. 

 

 

Source: Polish Football Business Report 2016