The InPost Group, a leader in logistics solutions for the e-commerce industry, will establish a strategic partnership with Ekstraklasa from the new season, covering at least three upcoming seasons. The partnership will begin in a special season marking the 100th anniversary of the comp
The official announcement of InPost's cooperation with Ekstraklasa as an Official Partner took place on 25 May during the ceremonial Gala summarising the season of the top football league in Poland. This information also solved the mystery of the presence of an InPost courier, who delivered the Polish Champion trophy to the centre of the pitch at Bułgarska before it was presented for the second consecutive time to the Lech Poznań squad.
The league is developing, moving forward, clubs have great European ambitions and we as InPost want to be part of this exciting story. Especially with the 100th anniversary of Polish league football competitions ahead of us – emphasises Rafał Brzoska, President of InPost, in a special video shown during the Gala.
This is the first league sponsorship for InPost, but the brand has long been active in sports marketing, being, among others, a Strategic Sponsor of the Polish national football team and cooperating with foreign clubs such as Newcastle United and Atletico Madryt.
Ekstraklasa has another exciting season ahead in terms of sport, business and technology. Without doubt, continuous development and the implementation of innovative solutions naturally connect us with InPost. We are all the more pleased that we will be cooperating with such an excellent Partner at the level of our league. – says Marcin Animucki, President of Ekstraklasa.
Thanks to the announced partnership, the company managed by Rafał Brzoska will gain a wide range of advertising benefits, image rights, and tickets to all 306 league matches in each season. InPost plans to use these resources in the loyalty programme in the InPost Mobile app, which will allow for greater engagement of fans of this discipline and promotion of the league's Moda na Kibicowanie, while simultaneously supporting the development of its own business and enabling the rewarding of employees.
We strive to deliver the most engaging sponsorship projects in Polish sport. The cooperation with Ekstraklasa enables us to operate effectively within local communities, reaching specific target groups, all thanks to the nationwide reach of the competition. In this partnership we also see a strong narrative coherence – InPost is a Polish leader with European ambitions, and Ekstraklasa together with its clubs shares this drive for development and success – emphasises Izabela Karolczyk-Szafrańska, Chief Marketing & ESG Officer.
The new Ekstraklasa season kicks off in the second half of July, with Lech Poznań defending the title of Polish Champion. This is the beginning of another chapter in the shared history of Polish football and Grupa InPost.
